Fredrik Selander
About Fredrik Selander
Fredrik Selander is the Director of Marketing Nordics and Global Partner Marketing at Quinyx, where he has worked since 2021. He has extensive experience in marketing and sales, having held various roles at companies such as Barium AB, Lidl, and Volvo, and he advocates for modern marketing strategies focused on brand reputation and market understanding.
Current Role at Quinyx
Fredrik Selander serves as the Director of Marketing Nordics & Global Partner Marketing at Quinyx since 2021. In this role, he oversees pipeline generation, brand building, and public relations efforts across the Nordic region, which includes Sweden, Norway, Denmark, and Finland. He holds budget ownership for marketing activities in these regions and is responsible for scaling the pipeline and revenue contributions from the partner network. His focus includes driving marketing initiatives that enhance the joint value proposition to the market.
Previous Experience at Quinyx
Prior to his current position, Fredrik Selander worked at Quinyx as the Director of Marketing - Product and Nordics from 2019 to 2021. He also held the role of Nordic Marketing Manager for 11 months in 2019. During his time at Quinyx, he advocated for a modern marketing approach that prioritizes brand reputation, trust, and market understanding over traditional lead generation methods.
Career at Barium AB
Fredrik Selander has a significant history with Barium AB, where he worked in various roles from 2010 to 2019. He started as an Affärsutvecklare/Sälj for two years in Gothenburg, followed by a position as Regional Sales Manager for two years in Stockholm. He then transitioned to the role of Marketing Manager, where he worked for five years in Stockholm, focusing on marketing strategies and brand development.
Educational Background
Fredrik Selander studied at the School of Business, Economics and Law at the University of Gothenburg. He completed his Bachelor's degree from 2003 to 2006 and later achieved a Master's degree from 2009 to 2010. His education provided a foundation for his career in marketing and business development.
Early Career Experience
Fredrik Selander began his career in various roles before entering the marketing field. He worked as a Butikschef-trainee at Lidl for one year in Gothenburg and as a Säljare at Elgiganten for one year. Additionally, he spent five years at Volvo as Logistik & Produktionspersonal, gaining diverse experience in retail and logistics.