Joanne Zhang
About Joanne Zhang
Joanne Zhang is a Product Marketing Manager at Quinyx, specializing in go-to-market strategies and customer-centric decision-making. With a background in marketing roles across various companies and a strong academic foundation in innovation management, she effectively combines qualitative insights and quantitative data to enhance marketing campaigns.
Current Role as Product Marketing Manager
Joanne Zhang currently holds the position of Product Marketing Manager at Quinyx, a role she has occupied since 2022. Based in Rotterdam, South Holland, she specializes in developing go-to-market strategies that align with customer needs. Her focus on customer-centric decision-making has been instrumental in driving higher success and conversion rates for the company.
Previous Experience at Quinyx
Prior to her current role, Joanne worked at Quinyx as a Product Marketing Specialist from 2021 to 2022. During her year in this position, she contributed to the company's marketing efforts by focusing on customer insights and market trends, which helped shape effective marketing strategies.
Professional Background in Marketing
Joanne has a diverse marketing background, having served as Marketing Manager at Widget Brain from 2017 to 2020. In this role, she was responsible for overseeing marketing initiatives and strategies. Additionally, she gained experience as a Growth Hacking Trainee at Hotel Gift in 2017 and held various marketing roles at RSM Student Representation and the Marketing Association EUR.
Educational Qualifications
Joanne holds a Master of Science (MSc) in Management of Innovation from RSM Erasmus Universiteit, which she completed from 2015 to 2016. She also earned a Bachelor of Science (BSc) in Business Administration from the same institution between 2012 and 2015. Furthermore, she studied at 國立政治大學 and participated in the Product Marketing Alliance program, enhancing her expertise in marketing and innovation management.
Focus on Customer-Centric Marketing
Joanne is known for her approach to marketing that emphasizes understanding customer needs and behaviors. She describes herself as a 'User Queen,' reflecting her commitment to balancing qualitative insights from customer interactions with quantitative data analysis. This dual focus allows her to enhance marketing campaigns effectively and drive growth through innovation management.