Matilda Zimmerman
About Matilda Zimmerman
Matilda Zimmerman is an Interim Global Campaign Manager with extensive experience in marketing and digital communication. She has held various roles in notable companies, including Head of Marketing at Lassie and CMO at Yaytrade, and has a strong academic background in business administration and digital business.
Current Role at Quinyx
Matilda Zimmerman serves as the Interim Global Campaign Manager at Quinyx, a position she has held since 2023. In this role, she focuses on developing and managing global communication strategies. Her work includes utilizing various channels such as webinars, emails, and podcasts to enhance outreach effectiveness. This position allows her to leverage her extensive marketing experience and expertise in digital communication.
Previous Experience at Lassie
Before joining Quinyx, Matilda Zimmerman worked as the Head of Marketing at Lassie from 2022 to 2023. During her 11 months in this role, she was responsible for overseeing marketing strategies and initiatives in Stockholm, Sverige. Her leadership in marketing at Lassie contributed to the company's brand visibility and market engagement.
Career Background in Marketing
Matilda Zimmerman has a diverse background in marketing, having held various positions in notable companies. She worked as a Global Key Account Manager at NA-KD.com from 2017 to 2019 and as a Digital Communicator at TV4-Gruppen from 2016 to 2017. Additionally, she served as the CMO at Yaytrade from 2019 to 2022, where she focused on media planning and digital communication strategies.
Educational Qualifications
Matilda Zimmerman has a solid educational foundation in business and management. She studied at Stockholm University, earning a Bachelor of Business Administration (B.B.A.) from 2014 to 2017. She also attended Copenhagen Business School, where she completed another Bachelor of Business Administration (B.B.A.) in 2015. Furthermore, she studied Design, Technology, and Leadership at Hyper Island, achieving a qualification in Digital Business from 2016 to 2017.
Skills and Specializations
Matilda Zimmerman possesses a strong skill set in marketing strategy, particularly in integrating digital communication across various channels. She specializes in media planning, focusing on social media, search, online video, display, influencers, and out-of-home advertising. Her expertise also includes talent recruitment and negotiation, which are integral to her marketing strategies. She is experienced in delivering marketing results that align with key performance indicators and broader business objectives.