Lexi St. John
About Lexi St. John
Lexi St. John serves as the Vice President of Content at QYOU Media Inc., where she has produced influencer marketing campaigns for various films and led programming initiatives across multiple global teams. With a background in writing and production, she has contributed to projects for Nickelodeon and NBCUniversal, and holds an MBA from Pepperdine University.
Work at QYOU Media
Lexi St. John has held multiple positions at QYOU Media Inc. since joining the company in 2017. She began as a Post Production Assistant for six months, then served as Director of Global Development for one year before becoming Vice President of Content in 2019. In her current role, she oversees content strategy and development, leading teams across various locations including Los Angeles, Mumbai, and Warsaw. St. John has been instrumental in creating original shows and short-form content for multi-screen platforms and has built content strategies for distribution on major platforms.
Education and Expertise
Lexi St. John earned a Bachelor of Arts in Writing and Directing for Film/TV from New York University, where she studied from 2011 to 2015. She also holds a Master of Business Administration (MBA) from Pepperdine Graziadio Business School. St. John is a lifetime member of the Beta Gamma Sigma International Business Honor Society, reflecting her academic achievements. Her educational background supports her expertise in content creation, strategy, and development within the media industry.
Background
Before her tenure at QYOU Media, Lexi St. John gained experience in various roles within the entertainment industry. She worked as a Television Writer at Nickelodeon Animation for three months in 2016 and interned at NBCUniversal, Inc. on Saturday Night Live from 2014 to 2015. St. John also held internships at Conan and the Tribeca Film Festival, which contributed to her understanding of production and content development. Her early career experiences laid the foundation for her current leadership role in content at QYOU Media.
Achievements
Lexi St. John has produced influencer marketing campaigns for notable films such as 'Trolls World Tour', 'Broken Hearts Gallery', 'The Office', and 'The Croods: A New Age'. She co-wrote an episode of the Nickelodeon animated series 'Welcome To The Wayne'. St. John directed over ten videos for the 'My Spy' movie campaign, which helped launch actor Dave Bautista's TikTok channel. Additionally, she played a key role in launching The Q India television network, which currently reaches over 600 million viewers.