Rupam Shah
About Rupam Shah
Rupam Shah is an Assistant Vice President at The QYOU in Mumbai, India, where he integrates social media creators with traditional television content. With a background in content development and programming, he has previously held positions at notable media companies, including Star TV Network and Viacom 18.
Work at QYOU Media
Rupam Shah serves as the Assistant Vice President at The QYOU, a position he has held since 2022. In this role, he focuses on integrating social media creators with traditional television content to develop innovative programming. His responsibilities include optimizing budget allocation for content development and managing partner negotiations. He also plays a crucial role in driving the development of a content pipeline that aligns with the company's long-term business objectives.
Previous Experience in Media
Before joining The QYOU, Rupam Shah gained extensive experience in the media industry. He worked at Star TV Network as part of the Star Plus Content Team from 2018 to 2020, contributing to fiction programming. He also held the position of Executive Producer at IN10 Media Network for six months in 2021-2022. Prior to that, he was a Manager of Programming at Viacom 18 Media Private Limited for MTV in 2011-2012 and served as an Associate Executive Producer at Star Utsav from 2013 to 2018.
Education and Expertise
Rupam Shah studied at Khalsa College in Mumbai, where he earned a Bachelor of Mass Media with a focus on Advertising from 2002 to 2004. His educational background has provided him with a strong foundation in media and communication, which he has applied throughout his career in various roles within the television and media sectors.
Content Development and Creator Collaboration
In his current role, Rupam Shah actively curates content creators from platforms such as YouTube, Reels, Josh, Shorts, and Facebook for potential collaborations. He acts as a key liaison between content acquisition and management, streamlining communication and expediting processes to enhance content development. His efforts contribute to creating a robust content pipeline that meets the evolving demands of the industry.