Kristen Logan Alexander
About Kristen Logan Alexander
Kristen Logan Alexander serves as the Chief Marketing Officer at R-Zero, a position she has held since 2023. With extensive experience in marketing leadership roles across various industries, she is known for her collaborative approach and expertise in scaling solutions.
Work at R-Zero
Kristen Logan Alexander has served as the Chief Marketing Officer at R-Zero since 2023. In this role, she is responsible for leading marketing strategies and initiatives within the company, leveraging her extensive experience in brand and product marketing. R-Zero focuses on providing innovative solutions for health and safety in various environments, aligning with Alexander's expertise in building scalable marketing solutions.
Previous Experience in Marketing Leadership
Prior to her current position, Alexander held several key marketing roles. She was the Chief Marketing Officer at Certain from 2016 to 2019, where she contributed to the company's marketing strategies. Additionally, she worked as a Marketing Advisor at Certain for a brief period in 2019. Her experience also includes serving as VP Marketing at Agari from 2013 to 2015 and as VP Marketing at Aviso Inc for a short duration in 2015.
Experience at The Walt Disney Company
Alexander has a notable history with The Walt Disney Company, where she held multiple positions within Disney Interactive. Her roles included Director of Global Brand Marketing, Director of Product Development, and Director of Learning Products, spanning from 2007 to 2011. During her tenure, she managed product development and marketing strategies, contributing to the growth of Disney's interactive offerings.
Education and Expertise
Kristen Logan Alexander earned her Bachelor's degree in Business and Spanish from New York University. She also attended Pomfret School. Her educational background supports her extensive career in marketing, where she has demonstrated a hands-on approach and the ability to collaborate effectively with teams. Alexander has led go-to-market strategies for Fortune 100 companies and high-growth startups, showcasing her expertise in brand, product marketing, and demand generation.
Background in Technology and Startups
Alexander has significant experience in the technology sector, particularly in SaaS companies within fintech, cybersecurity, and marketing technology. She co-founded and served as COO at Ox from 2019 to 2023, where she scaled early growth initiatives. Her previous roles include working as a Strategic Advisor to the CMO at Zynga and as a Project Manager at Bredin, Inc., highlighting her diverse background in both established companies and startups.