Catherine Kent
About Catherine Kent
Catherine Kent is a Brand Manager at RaceTrac, where she leads private label branding and packaging. With a background in marketing and digital strategy, she has held various roles in the industry since 2014, including positions at Publicis Sapient and The Cresca Group.
Work at RaceTrac
Catherine Kent currently serves as the Brand Manager at RaceTrac, a position she has held since 2022. In this role, she leads Private Label branding and packaging initiatives. Her responsibilities include overseeing social strategy, execution, and community management across five social media channels. Additionally, she determines content strategy across owned channels, including social media, the website, and email. Kent also develops campaign briefs by collaborating with internal stakeholders and leads branding strategy and creative execution across partnership opportunities.
Previous Experience in Marketing
Before her current role, Catherine Kent worked at Publicis Sapient as a Marketing & Digital Strategy Manager from 2017 to 2019. She also held the position of Associate Marketing Strategy at Publicis Sapient from 2016 to 2017. Kent's experience at RaceTrac includes serving as an Associate Brand Manager from 2021 to 2022 and as a Brand Specialist from 2019 to 2021. Her early career includes a role as a Marketing Coordinator at The Cresca Group in 2014 and as a Digital Experience Strategist at Digital Pulp in 2015.
Education and Expertise
Catherine Kent earned her Bachelor of Arts in Journalism from The University of Georgia, where she studied Advertising with a New Media Certificate and a minor in Consumer Economics from 2012 to 2016. She completed her high school education at The Lovett School, achieving her diploma in 2008. Kent's academic background provides her with a strong foundation in marketing principles and strategies, which she applies in her professional roles.
Brand Management Skills
In her role as Brand Manager, Catherine Kent leads go-to-market planning and execution for new business initiatives and market entries. She partners with the Market Research and Analytics team to determine and measure key performance indicators (KPIs). Kent monitors brand consistency to ensure that all creative materials and agency work align with established brand guidelines. Her ability to develop actionable insights and goals through campaign briefs demonstrates her strategic approach to brand management.