Julia Campisano

Marketing Technology Business Analyst @ RaceTrac

About Julia Campisano

Julia Campisano is a Marketing Technology Business Analyst at RaceTrac, where she enhances MarTech product development and collaborates with stakeholders to create user stories. She has a background in marketing and communications, with experience in various roles at organizations such as Alpha Xi Delta and Rooms To Go.

Current Role at RaceTrac

Julia Campisano serves as a Marketing Technology Business Analyst at RaceTrac, a role she has held since 2022. In this position, she participates in agile ceremonies, including sprint planning and grooming sessions, to enhance the development of marketing technology products. Julia collaborates with Information Systems and business stakeholders to gather and write user stories, focusing on creating frictionless customer experiences through the application of technology in marketing strategies.

Previous Experience in Marketing and Communications

Prior to her role at RaceTrac, Julia held various positions that contributed to her expertise in marketing and communications. She worked as a Digital Marketing Coordinator at Rooms To Go from 2021 to 2022, and as an Online Merchandising Specialist at the same company in 2022. Additionally, she served as Vice President of Communications for Alpha Xi Delta in 2019 and was involved in graphic design for the organization in 2018. Julia also contributed to the Auburn University Panhellenic Council as the Director of Social Media from 2019 to 2020.

Educational Background

Julia Campisano studied at Auburn University, where she earned a Bachelor of Science in Business Administration with a focus on Marketing from 2017 to 2021. She also pursued a Minor in Industrial and Graphic Design at Auburn University College of Architecture, Design and Construction, beginning her studies in 2019. Prior to her university education, she completed her high school education at Marist School from 2011 to 2017.

Early Career and Additional Roles

Julia's early career includes various roles that provided her with diverse experiences in customer service and marketing. She worked as a Server at First Watch Restaurants in 2018 and gained experience as a Junior Account Manager at Verge Pipe Media for three months in 2019. Her time in these positions contributed to her understanding of customer interactions and marketing strategies.

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