Krishna B.
About Krishna B.
Krishna B. is an IT Director specializing in MarTech, Data Engineering, and Analytics at RaceTrac, where he has worked since 2021. He has extensive experience in enterprise architecture and data analytics, having held various roles at notable companies including The Coca-Cola Company, Pfizer, and Applied Materials.
Current Role at RaceTrac
Krishna B. serves as the IT Director for MarTech, Data Engineering, and Analytics at RaceTrac, a position he has held since 2021. In this role, he manages the IT architecture and operations of RaceTrac's Customer Data Platform and Loyalty Management Platform. His focus is on enhancing personalized marketing and customer engagement through data-driven strategies. Krishna leverages Agile project management methodologies to oversee data science and marketing technology projects, ensuring the implementation of best practices in Agile software delivery.
Previous Experience in Data and Analytics
Krishna B. has extensive experience in data and analytics across various organizations. He worked at The Coca-Cola Company as a Senior Group Manager for Data & Analytics from 2016 to 2021, where he was involved in managing data initiatives. Prior to that, he served as a Senior Manager/Architect in Enterprise Architecture Management at Coca-Cola from 2012 to 2015. His career includes roles at Pfizer as an SAP Business Process Architect and at Software AG as a Manager/Senior Consultant in SAP-BPM, showcasing his expertise in enterprise architecture and business intelligence.
Educational Background
Krishna B. holds a Master of Science degree in Internet Systems and Security Engineering from Blekinge Institute of Technology. He also earned a Bachelor of Engineering in Computer Science and Engineering from Bharathiar University. His educational background provides a strong foundation for his career in IT and data analytics, equipping him with the necessary skills to excel in various technical roles.
Innovative Contributions and Initiatives
Krishna B. actively participates in and hosts data hackathons aimed at driving innovation and exploring new trends in data and business intelligence. He has established Data and Business Intelligence Testing Competency Centers to ensure high-quality data products are delivered to business users. Additionally, he has formed partnerships with digital marketing and advertising agencies to enhance media planning, buying, and marketing modeling initiatives.
Technical Skills and Specializations
Krishna B. specializes in marketing and digital analytics, particularly involving loyalty data and web and mobile app data. He utilizes tools such as Google Tag Manager, Google Analytics, and Firebase analytics to derive insights. His hands-on experience includes architecting and developing Big Data and Analytics solutions on cloud platforms like Amazon Web Services (AWS) and Microsoft Azure. He collaborates extensively with data science teams to leverage machine learning and artificial intelligence capabilities for advanced analytical use cases.