Laurel Swendsen
About Laurel Swendsen
Laurel Swendsen is a Promotions Manager with a strong focus on environmental and societal welfare, sustainability, and food trends. She has extensive experience in marketing, including roles at JTM Foods, YMCA, Rosina Food Products, and currently at RaceTrac.
Work at RaceTrac
Laurel Swendsen has served as the Promotions Manager at RaceTrac since 2021. In this role, she is responsible for overseeing promotional strategies and initiatives aimed at enhancing customer engagement and brand visibility. Her work focuses on developing and implementing marketing campaigns that align with the company's objectives. Based in the Atlanta Metropolitan Area, she has contributed to the company's growth through her expertise in marketing.
Previous Experience in Marketing
Prior to her current position, Laurel Swendsen held various marketing roles. She worked at Rosina Food Products, Inc. as Marketing Manager for Consumer Products and International from 2019 to 2021. Before that, she was an Assistant Marketing Manager at the same company from 2017 to 2019. Her experience also includes a position as Marketing Coordinator at the YMCA of the Greater Twin Cities from 2015 to 2016, and a Marketing Intern at White Coat Wealth Advisors in 2015.
Education and Expertise
Laurel Swendsen earned a Bachelor of Science (B.S.) degree in Marketing from the University of Minnesota - Carlson School of Management. She possesses expertise in 360 Marketing Campaigns and New Product Development and Innovation. Her educational background and professional experience equip her with the skills necessary to drive effective marketing strategies.
Passion for Sustainability and Food Trends
Laurel Swendsen is passionate about environmental and societal welfare, sustainability, and food trends. This passion informs her approach to marketing, particularly in developing campaigns that resonate with contemporary consumer values. Her commitment to these areas reflects a broader trend in the marketing industry towards integrating social responsibility into business practices.
Strengths and Skills
Laurel Swendsen possesses several strengths that contribute to her effectiveness in marketing. She is known for being positive, adaptable, strategic, competitive, and empathetic. These qualities enable her to navigate challenges in the marketing landscape and foster collaborative relationships within her teams.