Liz Boone
About Liz Boone
Liz Boone serves as the Marketing Technology, Loyalty & CRM Manager at RaceTrac, where she leads marketing strategies for digital consumer touchpoints. With a background in account management and media, she focuses on enhancing guest experiences through innovative CRM channels and tailored marketing campaigns.
Current Role at RaceTrac
Liz Boone serves as the Marketing Technology, Loyalty & CRM Manager at RaceTrac, a position she has held since 2019. In this role, she leads the strategy and execution of marketing activities across RaceTrac's digital consumer touchpoints, including email, website, and mobile app. Boone is responsible for developing marketing campaigns tailored to guests and products, aiming to enhance the company's marketing technology value proposition. She drives innovation in CRM channels and loyalty offerings to improve guest experiences, utilizing test and learn strategies to optimize marketing opportunities and create return on investment.
Previous Experience in Marketing
Before her current role at RaceTrac, Liz Boone gained extensive experience in the marketing field. She worked as an Account Supervisor at Wunderman Thompson Atlanta from 2015 to 2019, where she managed client accounts and marketing strategies. Prior to that, she served as an Account Executive at Pep Promotions from 2013 to 2015, focusing on client relations and promotional strategies. Boone also completed a Media Internship at Doe-Anderson in 2013, where she gained foundational experience in media and marketing.
Educational Background
Liz Boone studied at the University of Kentucky, where she earned a Bachelor of Science (B.S.) in Integrated Strategic Communications with a focus on Account Management from 2009 to 2013. Her educational background provided her with the skills necessary for her career in marketing. Additionally, she completed a Social Media Internship at the University of Kentucky in 2012, which further developed her expertise in digital communication.
Early Career Development
Liz Boone began her career with internships that laid the groundwork for her future roles in marketing. She worked as a Social Media Intern at the University of Kentucky in 2012, gaining experience in managing online content and engagement. Following this, she completed a Media Internship at Doe-Anderson in 2013, where she contributed to media planning and execution. These early experiences helped shape her understanding of marketing dynamics and consumer engagement.