Mandee Harvey Smith
About Mandee Harvey Smith
Mandee Harvey Smith serves as the Director of Analytics, Insights, and Media Strategy at RaceTrac, focusing on journey mapping and opportunity identification to enhance business growth. She has extensive experience in analytics and marketing, having held various roles in companies such as LUCKIE and ANN INC.
Current Role at RaceTrac
Mandee Harvey Smith serves as the Director of Analytics, Insights, and Media Strategy at RaceTrac, a position she has held since 2023. In this role, she focuses on utilizing advanced analytics to drive business growth and enhance marketing strategies. Her responsibilities include leading the development of consumer-led plans through audience segmentation and journey mapping.
Previous Experience at LUCKIE
Mandee Harvey Smith has extensive experience at LUCKIE, where she held multiple positions. She worked as a Data Analyst from 2016 to 2017, followed by roles as Senior Data Analyst from 2017 to 2019, and Senior Manager of Analytics from 2019 to 2021. She also served as Director of Connections Strategy for a brief period in 2021. Her tenure at LUCKIE involved driving innovation and automation in marketing strategies.
Education and Expertise
Mandee Harvey Smith earned a Bachelor of Science in Human Environmental Sciences and a Master of Science in Marketing from The University of Alabama. Her academic background provides a strong foundation for her work in analytics and marketing strategy. She is skilled in employing a diverse analytics toolkit, including IBM SPSS, SQL, SAS Enterprise Guide, and Tableau Desktop.
Career Background
Mandee Harvey Smith has held various roles in marketing and analytics throughout her career. Before joining RaceTrac, she worked at ANN INC. as Co Manager and at The Limited as Sales Lead. She also served as a Public Speaking Graduate Teaching Assistant at The University of Alabama. Additionally, she was a Marketing Manager at Hooked, Inc. and a Team Leader at X-Culture.
Technical Proficiencies
Mandee Harvey Smith employs a comprehensive technology toolkit in her work. This includes proficiency in Adobe XD, Adobe Experience Manager, and Salesforce Marketing Cloud. Her technical skills complement her analytical expertise, allowing her to develop effective marketing strategies and insights.