Melanie Isbill
About Melanie Isbill
Melanie Isbill serves as the Chief Marketing Officer at RaceTrac, where she has worked since 2019. She possesses strong skills in team development and strategic planning, with extensive experience in marketing within the retail industry.
Current Role at RaceTrac
Melanie Isbill serves as the Chief Marketing Officer at RaceTrac, a position she has held since 2019. In this role, she is responsible for overseeing the marketing strategies and initiatives of the company. Her leadership focuses on enhancing brand visibility and customer engagement within the retail sector. Additionally, she has been the Executive Director of Marketing since 2015, further solidifying her influence in the company's marketing direction.
Previous Experience at RaceTrac
Melanie Isbill has extensive experience at RaceTrac Petroleum, where she held several positions. She worked as a Commercial Analyst for one year from 2008 to 2009, followed by a role as Scheduler for six months in 2009. She then served as Director of Brand Communications from 2012 to 2015, where she developed brand strategies in the Greater Atlanta Area. Additionally, she was a Private Label Brand Manager from 2011 to 2012, contributing to product development and marketing efforts.
Internship at The Coca-Cola Company
In 2010, Melanie Isbill completed a two-month internship at The Coca-Cola Company. This experience provided her with insights into corporate marketing practices and brand management within a leading global beverage company.
Education and Expertise
Melanie Isbill earned a Bachelor of Business Administration (BBA) with a focus on Marketing and Italian Language from Southern Methodist University - Cox School of Business, graduating in 2006. She later obtained a Master of Business Administration (MBA) with concentrations in Marketing and Finance from the University of Pennsylvania - The Wharton School in 2011. Her educational background supports her expertise in developing marketing strategies specifically tailored for the retail industry.
Background in Retail Marketing
Melanie Isbill has a demonstrated history of leadership in marketing strategy development, particularly in the retail sector. Prior to her tenure at RaceTrac, she worked at Macy's Merchandising Group as a Product Assistant from 2006 to 2008. Her diverse roles have equipped her with strong skills in team development and strategic planning, essential for driving marketing success.