Nicole Kuhl
About Nicole Kuhl
Nicole Kuhl serves as the Director of Brand, Promotions and Creative at RaceTrac, where she has worked since 2021. She has extensive experience in brand strategy and marketing, having held positions at Arby's, Inspire Brands, Captain D's, and Dennison Tombras.
Current Role at RaceTrac
Nicole Kuhl serves as the Director of Brand, Promotions and Creative at RaceTrac. She has held this position since 2021, contributing to the company's branding and promotional strategies. Her role involves overseeing creative initiatives and ensuring alignment with the company's marketing objectives. Based in Atlanta, Georgia, she plays a key role in enhancing the brand's visibility and engagement with customers.
Previous Experience at Inspire Brands
Prior to her current role, Nicole Kuhl worked at Inspire Brands as part of the Brand Strategy & Innovation team for Arby's from 2018 to 2021. During her three years in this position, she focused on developing innovative brand strategies that supported Arby's marketing efforts. Her experience in this role contributed to her expertise in brand activation and strategic marketing.
Experience at Arby's Restaurant Group, Inc.
Nicole Kuhl was employed at Arby's Restaurant Group, Inc. from 2015 to 2018, where she was involved in brand activation. Her work in the Greater Atlanta Area during this three-year period helped shape the brand's marketing initiatives and consumer engagement strategies. This experience laid the groundwork for her subsequent roles in brand strategy.
Educational Background in Communications Marketing
Nicole Kuhl studied at the University of Missouri-Kansas City, where she earned a Bachelor's degree in Communications Marketing. Her studies, completed between 1996 and 2000, provided her with a strong foundation in marketing principles and communication strategies, which she has applied throughout her professional career.
Early Career at Captain D's and Dennison Tombras
Nicole Kuhl began her career at Captain D's, where she held multiple roles including Advertising and Promotions Brand Manager, Regional Marketing Manager, and Account Executive from 2002 to 2006. Following this, she worked at Dennison Tombras as Vice President and Account Director from 2007 to 2014. These positions contributed to her extensive experience in brand management and marketing communications.