Reid Hubbard
About Reid Hubbard
Reid Hubbard serves as the Manager of Real Estate Analytics & Site Selection at RaceTrac, where he specializes in restaurant cannibalization and market planning. With extensive experience in the industry, he has a strong background in strategic growth and profitability analysis.
Work at RaceTrac
Reid Hubbard has served as the Manager of Real Estate Analytics & Site Selection at RaceTrac since 2021. In this role, he focuses on analyzing potential sites for new locations and optimizing existing ones. His work involves employing advanced analytics to support strategic decisions that drive the company's growth in the competitive retail landscape.
Previous Experience in Real Estate Analytics
Before joining RaceTrac, Reid Hubbard worked at Carters Inc. as a Senior Real Estate Analyst in Finance from 2014 to 2021. He spent seven years in Atlanta, Georgia, where he honed his skills in market analysis and site selection. Additionally, he was the Market Planning Director for the Southeast region at Dunkin' Brands, Inc. from 2004 to 2010, where he developed strategies for market expansion.
Expertise in Restaurant Cannibalization
Reid Hubbard is recognized as an expert in restaurant cannibalization, known for his accurate impact projections and post-impact analyses. His expertise allows him to assess how new restaurant locations may affect existing ones, providing valuable insights for strategic planning in the restaurant industry.
Education and Academic Background
Reid Hubbard earned a Bachelor of Science degree in Mathematics from Bucknell University, where he studied from 1983 to 1987. His academic background in mathematics has contributed to his analytical skills in real estate and market planning.
Contributions to Market Planning and Analysis
Reid Hubbard specializes in market planning for 'Green Fields' and optimizing established markets. He has developed and improved sales volume models using Geographic Information Systems (GIS) and Business Intelligence tools. His contributions have led to increased market share and improved profitability for various leaders in the restaurant and retail sectors.