Ryan Blumenthal
About Ryan Blumenthal
Ryan Blumenthal is a Senior Product Manager specializing in Marketing Technology at RaceTrac, where he has worked since 2022. He has a diverse background in marketing roles across various companies, including Focus Brands LLC and LakePoint Sports.
Work at RaceTrac
Ryan Blumenthal has been serving as the Senior Product Manager for Marketing Technology at RaceTrac since 2022. In this role, he focuses on optimizing web, mobile, and loyalty initiatives to enhance customer engagement. He collaborates with various teams, including IS/IT, Merchandising, and Operations, to drive business value through digital initiatives. Additionally, he leads the development of the digital product strategy and roadmap aimed at improving digital guest experiences.
Previous Experience in Marketing
Before joining RaceTrac, Ryan Blumenthal held multiple positions at Focus Brands LLC. He served as the Brand Marketing Manager from 2019 to 2021, where he contributed to brand strategy and marketing efforts. Prior to that, he worked as a Field Marketing Specialist and later as a Field Marketing Manager from 2017 to 2019. His role involved executing marketing strategies in the Greater Atlanta Area. He also worked as the Menu Innovation & Consumer Insights Manager for a brief period in 2021.
Business Development Experience
Ryan Blumenthal began his career as a Business Development Representative at LakePoint Sports, where he worked for 11 months in 2016 and 2017. This role provided him with foundational experience in business development and client relations. Additionally, he gained marketing experience through internships at WZ Franchise Corporation and Atlanta Eats, where he focused on sales and marketing initiatives.
Education and Expertise
Ryan Blumenthal studied at Georgia College & State University, where he earned a Bachelor of Business Administration (B.B.A.) with a focus on Marketing. His educational background has equipped him with the necessary skills and knowledge to excel in various marketing roles throughout his career.