Tom Noggle
About Tom Noggle
Tom Noggle is a Senior Manager of Marketing Insights & Analytics at RaceTrac, where he has worked since 2020. He has extensive experience in marketing analytics and research, having held various roles at notable companies including Deloitte Consulting, IHG, and UPS.
Current Role at RaceTrac
Tom Noggle serves as the Senior Manager of Marketing Insights & Analytics at RaceTrac, a position he has held since 2020. In this role, he oversees various research initiatives aimed at product and program development, brand tracking, customer segmentation, product usability, competitive intelligence, and customer experience. He has developed a holistic marketing performance dashboard and project-level performance dashboards to enhance decision-making processes. Additionally, he leads advanced analyses that forecast and evaluate the contributions of marketing efforts.
Previous Experience in Marketing and Research
Before joining RaceTrac, Tom Noggle accumulated extensive experience in marketing and research roles. He worked at IHG - InterContinental Hotels Group as Senior Manager of Global Insights & Analytics from 2014 to 2019. Prior to that, he held the position of Marketing Insights Manager & Brand Manager at UPS for one year. His earlier roles include Research Director at Brandware Research and Research Associate at Spectrum Associates Market Research. He also gained experience as a Senior Quantitative Analyst at Deloitte Consulting.
Educational Background
Tom Noggle has a diverse educational background. He earned a Bachelor of Arts degree in Literature and Political Science from the University of North Texas, where he studied from 1998 to 2002. He continued his education at the University of Connecticut, achieving a Master of Arts in Political Science from 2002 to 2004. He further pursued studies in Political Psychology at the same institution, where he reached All But Dissertation (ABD) status from 2004 to 2008. Additionally, he served as an Adjunct Professor at the University of Hartford from 2004 to 2008.
Skills in Data Analysis and Marketing Insights
Throughout his career, Tom Noggle has developed strong skills in data analysis and marketing insights. His work involves overseeing research efforts that contribute to strategic decision-making in various organizations. He has a proven track record of leading advanced analyses that inform marketing strategies and enhance customer understanding. His expertise includes creating performance dashboards that provide valuable insights into marketing effectiveness and customer engagement.