Bari Weinhausen
About Bari Weinhausen
Bari Weinhausen serves as the Senior Director of Qualitative Research at Radius Global Market Research, where she has worked since 2014. With a background in qualitative and quantitative research spanning over 30 years, she employs innovative techniques such as role playing and neurolinguistic programming to enhance research outcomes.
Work at Radius Global Market Research
Bari Weinhausen serves as the Director of Qualitative Research US at Radius Global Market Research. She has held this position since 2014, contributing to the company's focus on qualitative research methodologies. In her role, she employs innovative techniques such as role playing and storytelling to enhance creativity in research processes. Her experience in qualitative research is complemented by her background in managing both qualitative and quantitative projects.
Previous Experience at Profile Marketing Research
Before joining Radius Global Market Research, Bari Weinhausen worked at Profile Marketing Research as Senior Research Director for 18 years, from 1995 to 2013. During her tenure, she developed expertise in qualitative research and was involved in various projects that shaped her understanding of market research dynamics. This experience laid the foundation for her current role in qualitative research.
Education and Expertise
Bari Weinhausen holds two Bachelor's degrees in Elementary Education, one from the University of Florida, which she completed from 1988 to 1992, and another from Nova Southeastern University, achieved in 1992. Her educational background supports her knowledge in research methodologies. Additionally, she holds a Professional Researcher Certification (PRC) from the Marketing Research Association and has received training from RIVA and CPSI, highlighting her advanced skills in qualitative research.
Research Methodologies and Techniques
Bari Weinhausen specializes in qualitative research and utilizes various methodologies to enhance her research processes. She employs role playing and storytelling techniques to foster creativity and engagement among participants. Additionally, she incorporates neurolinguistic programming in her moderating practices to improve the understanding of participant responses. Her extensive experience includes conducting ethnographic research through participant observation in diverse settings such as retail and dining.
Professional Affiliations and Training
Bari Weinhausen is an active member of the Qualitative Research Consultants Association (QRCA). She regularly participates in industry conferences and training events to stay updated on the latest trends and methodologies in qualitative research. Her commitment to professional development is evident through her continuous engagement with the research community.