Lisa Jacobsen
About Lisa Jacobsen
Lisa Jacobsen is a Senior Research Analyst at Radius in Mason, Ohio, with over 20 years of experience in market research. She specializes in statistical analysis, efficiency enhancement in research processes, and has a strong background in project management and budgeting.
Work at Radius Global
Lisa Jacobsen has served as a Senior Research Analyst at Radius Global since 2021. In this role, she focuses on enhancing the efficiency of market research processes. Based in Mason, Ohio, she has contributed to various research projects, leveraging her expertise to implement time-saving strategies. Her work at Radius Global emphasizes statistical analysis and the integration of innovative tools in market research.
Previous Experience in Market Research
Before joining Radius Global, Lisa Jacobsen worked at Impact Consumer Research as a Senior Project Manager from 2010 to 2021. During her 11 years in this position, she managed multiple research projects, focusing on price negotiation and budgeting. Prior to that, she was a Research Analyst at Parker Marketing Research for 11 years, where she gained extensive experience in statistical analysis and market research methodologies.
Education and Expertise
Lisa Jacobsen earned a Bachelor of Arts degree from the University of Michigan, where she double majored in German and Technical Theater from 1986 to 1990. She later obtained her MBA from the University of Cincinnati Carl H. Lindner College of Business, studying Business from 1993 to 1995. Her educational background supports her expertise in market research, particularly in statistical analysis using SPSS and concept testing.
Skills in Market Research
Lisa Jacobsen specializes in statistical analysis and has a proven track record in implementing cost containment strategies within research projects. She possesses strong skills in price negotiation and budgeting, which contribute to financial efficiency. Additionally, her ability to quickly grasp new technology allows her to adapt and integrate innovative tools into market research processes effectively.
Contributions to Marketing Strategies
Lisa Jacobsen has experience in concept testing and advertising testing, which are crucial for developing and refining marketing strategies. Her work in these areas has helped organizations understand consumer preferences and improve their marketing approaches. This experience underscores her role in enhancing the effectiveness of market research initiatives.