Michael Patterson
About Michael Patterson
Michael Patterson serves as the Chief Research Officer at Radius, where he has worked since 2023. He holds a Ph.D. in Psychology and has extensive experience in market research, having previously held positions at USAA, Hewlett-Packard, and IntelliQuest.
Work at Radius Global
Michael Patterson serves as the Chief Research Officer at Radius Global, a position he has held since 2023. In this role, he oversees research initiatives and strategies to enhance the company's offerings. Prior to this, he worked at Radius as the Director of Research Analytics for ten years, from 2013 to 2023. His extensive experience at Radius has contributed to the development of innovative research methodologies and analytics.
Education and Expertise
Michael Patterson earned a Ph.D. in Psychology with a focus on Cognitive and Quantitative Methods from Texas Christian University. His educational background provides a strong foundation for his expertise in research methodologies and analytics. This academic training supports his current role in exploring advanced topics such as artificial intelligence and synthetic respondents in research.
Professional Background
Michael Patterson has a diverse professional background in market research and analytics. He began his career as a Market Research Manager at USAA from 1993 to 1995. He then transitioned to IntelliQuest, where he served as Managing Director of Marketing Sciences from 1995 to 2000. Following this, he worked at Hewlett-Packard as a Marketing Research Manager for Servers from 2000 to 2003. His varied experiences have shaped his approach to research and analytics.
Research Contributions
Michael Patterson has co-authored a blog on the Brand Health Insights Framework, contributing to the discourse on brand management and research methodologies. His involvement in exploring artificial intelligence and synthetic respondents reflects his commitment to advancing research practices and adapting to emerging trends in the field.