Pamela Lynch
About Pamela Lynch
Pamela Lynch is a Senior Research Analyst at Radius, specializing in integrating gamification techniques into market research. She has extensive experience in behavioral science and has held various research roles at notable companies such as Irwin Broh Research, Ace Hardware, and Kantar Millward Brown.
Current Role at Radius Global
Pamela Lynch serves as a Senior Research Analyst at Radius Global, a position she has held since 2022. In this role, she applies her extensive experience in market research to analyze consumer behavior and provide insights that inform strategic decisions. Her focus includes integrating innovative methodologies to enhance research outcomes.
Previous Experience in Market Research
Prior to her current role, Pamela Lynch accumulated significant experience in market research across various organizations. She worked at Behaviorally as an Insights Manager from 2021 to 2022, and at Ace Hardware as a Consumer Insights Analyst from 2012 to 2015. Earlier, she held positions at Kantar Millward Brown as a Research Executive and at Irwin Broh Research as both a Research Analyst and Associate Study Director.
Education and Expertise
Pamela Lynch earned a Bachelor of Arts in Psychology and a Bachelor of Business Administration in Marketing from the University of Iowa, completing her studies between 2004 and 2008. She possesses expertise in behavioral science and neuroscience as applied to market research, which enhances her analytical capabilities and understanding of consumer behavior.
Interest in Gamification Techniques
Pamela Lynch has a strong interest in integrating gamification techniques into market research methodologies. This interest reflects her commitment to exploring innovative approaches that can improve engagement and data collection processes in market research.
Research Methodologies Experience
Pamela Lynch has experience conducting research using a variety of methodologies, including online and mobile surveys, phone interviews, and face-to-face interactions. This diverse methodological expertise allows her to adapt to different research needs and effectively gather consumer insights.