Alina Agurida
About Alina Agurida
Alina Agurida serves as the Director of Digital Retail Banking at Raiffeisen Bank International AG, bringing over 15 years of experience in digital strategy and marketing within the financial services sector.
Work at Raiffeisen Bank International
Alina Agurida has served as the Director of Digital Retail Banking at Raiffeisen Bank International AG since 2013. In this role, she focuses on the strategic direction of digital banking services. Her leadership contributes to the bank's initiatives in enhancing customer experience and integrating digital solutions within the retail banking sector. With over a decade of experience in this position, she plays a key role in shaping the bank's digital strategy in Austria.
Previous Experience in Banking and Marketing
Prior to her current role, Alina Agurida held several significant positions in the banking and marketing sectors. She worked at GE Money as the Marketing & Communications Director from 2007 to 2010. She also served as the Head of Advertising & Communications at ZUNO BANK AG in Bratislava for one year from 2012 to 2013. Additionally, she was the Marketing Director at Allianz Tiriac Asigurari from 2003 to 2007. These roles provided her with extensive experience in marketing strategies within the financial services industry.
Education and Expertise
Alina Agurida studied at the Bucharest Academy of Economic Studies, where she earned a Bachelor’s Degree in International Business & Economics from 1992 to 1997. She also completed her secondary education at 'Andrei Saguna' National College, focusing on Mathematics & Physics, and achieved her Baccalaureate from 1987 to 1991. Her educational background supports her expertise in digital retail banking and marketing, particularly in the financial services sector.
Diverse International Experience
Alina Agurida has accumulated over 15 years of experience in digital, strategy, and marketing across various industries, with a notable focus on financial services and banking. She has worked in more than 10 markets in Central and Eastern Europe, which has provided her with a diverse international perspective. This breadth of experience enhances her ability to contribute to the strategic initiatives at Raiffeisen Bank International AG.
Career at Kraft Foods and Other Roles
Before her extensive career in banking, Alina Agurida worked at Kraft Foods Romania, now known as Mondelez International, in a Trade Marketing role from 1998 to 2002. This experience in the consumer goods sector, along with her subsequent positions in marketing and communications, has equipped her with a comprehensive understanding of market dynamics and consumer behavior, which she applies in her current role in banking.