Diana Tofan
About Diana Tofan
Diana Tofan is a Group Product Manager at Raiffeisen Bank International AG, where she has developed strategies for Embedded Finance and the Future of Payments. With extensive experience in product management and data strategy, she has previously held leadership roles at MUUME and Thirteen Elements.
Current Role at Raiffeisen Bank International
Diana Tofan serves as the Group Product Manager at Raiffeisen Bank International AG, a position she has held since 2023. In this role, she has developed a comprehensive group-level strategy for Embedded Finance and the Future of Payments, aiming to position the bank as a leading player in the Embedded Finance sector. Her initiatives include extending the Open API marketplace strategy into an Embedded Finance ecosystem, which addresses regulatory PSD2 products.
Previous Experience at MUUME
Before her current role, Diana Tofan worked at MUUME as the Chief Product & Data Officer from 2017 to 2020. During her tenure, she focused on enhancing data strategies and intelligence products. She also held the position of Head of Product & Data Insights at MUUME from 2015 to 2017, where she contributed to product development and data analysis.
Background in Product Management and Data Strategy
Diana Tofan has extensive experience in product management and data strategy, having co-founded Thirteen Elements and served as its Chief Product/Data Officer from 2009 to 2020. She also worked as a Product Manager at Mobiteam from 2007 to 2009. Her expertise includes scaling Buy Now, Pay Later (BNPL) products and conducting analysis of innovative Fintech companies for potential partnerships.
Educational Qualifications
Diana Tofan holds a Master of Business Administration (MBA) from WU Executive Academy, which she completed from 2011 to 2013. She also earned a Master of Science (MSc) in Business/Managerial Economics from Academia de Studii Economice din Moldova between 2007 and 2009. Additionally, she obtained a Bachelor of Science (BSc) in Computer Science from Universitatea Tehnică a Moldovei, completing her studies from 2000 to 2004.
Achievements in Embedded Finance
In her career, Diana Tofan has led significant initiatives in the Embedded Finance sector. She has presented governance methodologies on Embedded Finance topics to senior stakeholders and has been involved in the analysis and preselection of over 50 innovative Fintech companies in the Banking as a Service (BaaS), Lending as a Service (LaaS), and Embedded Finance space for potential partnerships.