Henrieta Arslanová
About Henrieta Arslanová
Henrieta Arslanová serves as the Head of International Retail Marketing at Raiffeisen Bank International AG in Vienna, Austria, where she has worked since 2022. With extensive experience in marketing within the financial services sector, she has held various roles at HSBC and Equa bank a. s., focusing on digital marketing and customer experience.
Work at Raiffeisen Bank International
Henrieta Arslanová has been serving as the Head of International Retail Marketing at Raiffeisen Bank International AG since 2022. In this role, she is responsible for overseeing marketing strategies that target retail banking customers across international markets. Her position is based in Vienna, Austria, where she has contributed to enhancing the bank's marketing efforts in the financial services sector.
Previous Experience at HSBC
Prior to her current role, Henrieta Arslanová held multiple positions at HSBC from 2005 to 2010. She worked as a Direct Marketing Manager, Regional Communications Manager for Central and Eastern Europe, Digital Marketing Manager, and E-marketing Communications Manager. These roles allowed her to gain comprehensive experience in various aspects of marketing, including new media and visibility strategies.
Tenure at Equa Bank a. s.
Henrieta Arslanová served as the Head of Marketing at Equa Bank a. s. from 2011 to 2022. During her eleven years at the bank, she developed and implemented marketing strategies that contributed to the bank's growth and customer engagement. Her leadership in marketing initiatives focused on both B2C and B2B sectors within the financial services industry.
Education and Expertise
Henrieta Arslanová has a strong educational background in marketing. She earned a Master's degree from Masaryk University Brno from 1989 to 1993. She also completed a postgraduate degree in Marketing at London Metropolitan University from 1999 to 2000. Additionally, she achieved a Certificate in Digital Marketing from The Institute of Direct and Digital Marketing in 2007. Her education complements her expertise in direct channels and digital marketing.
Skills and Specializations
Henrieta Arslanová specializes in developing and implementing acquisition, sales, and retention strategies. She possesses strong cross-border experience and has worked with international teams, enhancing her ability to manage campaigns effectively. Her skills include campaign management, advertising, media buying, and a focus on online customer experience, particularly in communicating financial products and services.