Martin Kofler
About Martin Kofler
Martin Kofler serves as the Digital Brand UX Lead at Raiffeisen Bank International AG, where he has worked since 2017. He has extensive experience in digital marketing and brand management, having developed a digital visual language for the RBI Group and implemented a content management system to enhance efficiency.
Work at Raiffeisen Bank International
Martin Kofler has served as the Digital Brand UX Lead at Raiffeisen Bank International AG since 2017. In this role, he has been instrumental in developing a comprehensive digital visual language for the RBI Group, which has enhanced brand consistency across Austria and Central and Eastern Europe. His responsibilities include providing digital marketing support for various business lines within the RBI Group, contributing to the bank's digital transformation efforts. Additionally, he implemented a group-wide content management system, streamlining digital content processes.
Previous Roles at Raiffeisen Bank International
Prior to his current position, Martin Kofler worked as a Senior Marketing Manager at Raiffeisen Bank International AG for five months in 2017. He also held the position of Leitung Marketing und Kommunikation at Raiffeisen Bausparkasse Gesellschaft m.b.H. from 2012 to 2014 and served as Teamleitung Kommunikation from 2008 to 2012. His experience at Raiffeisen Bausparkasse included managing communication and marketing strategies.
Education and Expertise
Martin Kofler studied at Fachhochschule Technikum Wien, where he earned a degree as a Digital Business Manager from 2016 to 2018. He also attended Universität Klagenfurt, focusing on Marketing and International Management, as well as Controlling and Unternehmensführung, achieving the degree of Mag.rer.oec.soc. His educational background supports his expertise in digital marketing and brand management.
Career Background
Martin Kofler began his career as a Marketing Assistant at Microsoft, where he worked for six months in 2001-2002. He then joined marketmind GmbH as a Projektmanager from 2004 to 2006. Following this, he worked at Raiffeisen Bausparkasse Gesellschaft m.b.H. as an Online Manager from 2006 to 2008, before taking on various leadership roles in marketing and communication within the organization.