Mathias Fanschek
About Mathias Fanschek
Mathias Fanschek serves as the Head of Digital Transformation and Retail Strategy at Raiffeisen Bank International AG, where he focuses on implementing AI strategies and enhancing digital customer acquisition. He has held various leadership roles in the banking and digital marketing sectors, including positions at Merkle DACH and Erste Bank.
Current Role at Raiffeisen Bank International
Mathias Fanschek serves as the Head of Digital Transformation and Retail Strategy at Raiffeisen Bank International AG. He has held this position since 2023, focusing on implementing AI and generative AI strategies. His responsibilities include overseeing digital customer acquisition and managing digital channels. He leads initiatives in data strategy and data mesh, emphasizing service design and human-centered design. Additionally, he plays a key role in agile transformation and embedded finance, and is involved in open banking initiatives.
Previous Experience at Merkle DACH
Prior to his current role, Mathias Fanschek worked at Merkle DACH as Managing Director for Austria and CEE from 2021 to 2023. During his tenure in Vienna, he contributed to the company's strategic direction and operational management within the region.
Leadership Role at IAB
Mathias Fanschek served as an Executive Board Member at the Interactive Advertising Bureau (IAB) from 2019 to 2023. In this role, he contributed to the development of digital advertising standards and best practices within the industry in Austria.
Career at Erste Bank
Mathias Fanschek had a significant career at Erste Bank, where he held multiple positions. He was the Head of Content and Communication from 2014 to 2018, and prior to that, he served as Senior Digital Campaign Manager from 2011 to 2014. He also worked as a Product Manager for Electronic Banking in 2001 and as Brand Manager for spark7 and Erste Bank Students from 2003 to 2011.
Educational Background
Mathias Fanschek studied Economics at WU (Vienna University of Economics and Business) from 1998 to 2002. He also completed his secondary education at BHAK Wien 13, Maygasse, achieving Matura from 1993 to 1997.