Nikolaus Zottl
About Nikolaus Zottl
Nikolaus Zottl serves as the Lead Marketing & Brand Strategy at Raiffeisen Bank International AG in Vienna, Austria, a position he has held since 2021. He also lectures in Consumer Research at FHWien der WKW, a role he has undertaken since 2016.
Work at Raiffeisen Bank International
Nikolaus Zottl has served as Lead Marketing & Brand Strategy at Raiffeisen Bank International AG since 2021. In this role, he is responsible for developing and implementing marketing strategies that enhance the bank's brand presence and customer engagement. His work focuses on aligning marketing initiatives with the overall business objectives of the bank, ensuring that brand messaging resonates with target audiences.
Education and Expertise
Nikolaus Zottl studied at WU (Wirtschaftsuniversität Wien) from 2002 to 2007, where he earned a Magister degree. This educational background provided him with a strong foundation in business and marketing principles, which he applies in his professional roles. His expertise extends to brand strategy and consumer research, reflecting his academic and practical experiences.
Background
Nikolaus Zottl has been involved in academia as a Consumer Research Lecturer at FHWien der WKW (University of Applied Sciences for Management & Communication) since 2016. His role includes teaching and mentoring students in consumer behavior and market analysis, contributing to the development of future marketing professionals. This position complements his industry experience, allowing him to bridge theoretical knowledge with practical applications.
Professional Experience
With a career spanning several years in marketing and brand strategy, Nikolaus Zottl has accumulated significant experience in both corporate and educational settings. His dual roles at Raiffeisen Bank International and FHWien der WKW illustrate his commitment to advancing marketing practices and educating the next generation of professionals in the field.