Radostina Handzhieva, Csm®, Cspo®, Cal E®
About Radostina Handzhieva, Csm®, Cspo®, Cal E®
Radostina Handzhieva is a Scrum Master at Raiffeisen Bank International AG, specializing in multichannel CRM solutions and customer analytics. She has a strong background in data analytics and business strategy, with previous roles in various capacities at Raiffeisenbank Bulgaria.
Work at Raiffeisen Bank International
Radostina Handzhieva has been employed at Raiffeisen Bank International AG as a Scrum Master since 2022. In this role, she focuses on implementing multichannel CRM solutions that utilize big data and customer analytics. Her work involves facilitating agile methodologies to enhance team performance and project delivery.
Previous Experience at Raiffeisenbank Bulgaria
Prior to her current position, Handzhieva worked at Raiffeisenbank Bulgaria in various roles. She served as Acting Head of CRM and Digital Marketing from 2021 to 2022. Additionally, she was a Product Owner for Retail CRM from 2020 to 2022 and supervised the Data Mining Sector from 2020 to 2021. These positions allowed her to develop her expertise in CRM and digital marketing strategies.
Education and Expertise
Handzhieva holds a Master’s degree in Economics from D. A. Tsenov Academy of Economics in Svishtov, Bulgaria, where she studied Business/Commerce from 2009 to 2010. Her educational background supports her extensive experience in the banking and insurance sectors, particularly in data analytics and business strategy.
Certifications and Professional Development
Radostina Handzhieva has earned several professional certifications, including Certified ScrumMaster (Csm®), Certified Scrum Product Owner (Cspo®), and Certified Agile Leadership Essentials (Cal E®). These certifications reflect her commitment to agile methodologies and leadership in project management.
Industry Experience
Handzhieva has extensive experience in the banking and insurance industries, with a focus on data management and team leadership. Her roles have involved combining data analytics with business strategy to improve CRM communications and enhance customer engagement.