Verena Valda
About Verena Valda
Verena Valda is a Marketing Manager at Raiffeisen Bank International AG, where she has worked since 2012. With a background in product management and account direction, she focuses on youth marketing strategies and communication initiatives.
Work at Raiffeisen Bank International
Verena Valda has served as the Marketing Manager at Raiffeisen Bank International AG since 2012. In this role, she is responsible for the strategic direction and positioning of the Raiffeisen Club, focusing on the youth segment, which includes individuals aged 0-19 years, students, and young adults. Her responsibilities include designing and implementing youth-specific communication measures and managing new marketing opportunities across various online platforms.
Previous Experience at SCA and Ogilvy
Before her current role, Verena Valda worked at SCA as a Product Manager from 2000 to 2005 in Wien. Following her tenure at SCA, she joined Ogilvy as an Account Director, where she worked from 2008 to 2011, also in Wien. These positions provided her with extensive experience in product management and account direction within the marketing sector.
Education and Expertise
Verena Valda studied at FHW Fachhochschul-Studiengänge Betriebs- und Forschungseinrichtungen der Wiener Wirtschaft, where she earned a Magistra degree in Strategisches Marketing from 2001 to 2005. She also attended Werbeakademie, completing a program in Direct Marketing from 2005 to 2007. Her educational background equips her with a strong foundation in marketing strategies and direct communication.
Youth Segment Initiatives
In her role at Raiffeisen Bank International, Verena Valda independently designs and implements various initiatives aimed at the youth segment. She coordinates and executes nationwide initiatives, including strategic partnerships and sponsorships. Notable projects include youth-specific communication measures such as Sumsi, Taschengeldkonto, and student promotions, which are tailored to engage and attract younger audiences.
Community Involvement and Volunteering
Verena Valda is actively involved in her community as a certified ÖGV trainer at a dog club in Vienna. This role reflects her passion for dog sports and her commitment to community engagement. Her volunteering efforts demonstrate her dedication to fostering connections outside of her professional responsibilities.