Vladan Mladenovic
About Vladan Mladenovic
Vladan Mladenovic is a professional in Human Assisted Sales and Service at Raiffeisen Bank International AG, focusing on integrating human interaction into digital banking. He has extensive experience in CRM and product development within the banking sector, having held various roles across multiple institutions since 2010.
Current Role in Human Assisted Sales and Service
Vladan Mladenovic currently holds the position of Human Assisted Sales and Service at Raiffeisen Bank International AG, where he has been employed since 2022. In this role, he leads agile transformation efforts within the RBI group, focusing on the integration of human interaction into digital banking services. His work aims to enhance the overall customer experience by combining traditional banking methods with modern digital solutions.
Previous Experience at Raiffeisen Bank International
Prior to his current role, Mladenovic worked at Raiffeisen Bank International AG in various capacities. He served as the Customer Value Management Lead for CRM Centralized Group campaigns for Small and Medium Enterprises (S.M.E.) from 2021 to 2022. He also worked in the International Retail CRM Division from 2019 to 2021. His experience in these roles contributed to the development of strategies that support customer relationship management across the organization.
Experience at Raiffeisen banka a.d. Beograd
Vladan Mladenovic's career includes significant experience at Raiffeisen banka a.d. Beograd. He worked as a Senior Relationship Manager for S.M.E. from 2010 to 2015, followed by a role as Senior Product Development Officer for S.M.E. from 2015 to 2019. Additionally, he served as a Senior CRM Expert for S.M.E. for a brief period in 2019. These roles involved direct engagement with clients and the development of products tailored to meet their needs.
Educational Background in Management
Mladenovic studied at the Faculty of Economics and Business at the University of Belgrade, where he earned a Master of Science (MS) degree in Management. His academic journey spanned from 2000 to 2006, providing him with a solid foundation in business principles and management practices that inform his professional endeavors.
Focus on Omnichannel Strategies
In his current and previous roles, Vladan Mladenovic has supported strategic initiatives with an Omnichannel approach across more than 13 countries. This focus reflects his commitment to integrating various customer interaction channels, ensuring a seamless experience for clients in the banking sector.