Anelise Fredrickson
About Anelise Fredrickson
Anelise Fredrickson serves as the Associate Director of Brand Strategy & Research at Rain the Growth Agency, where she leads consumer research initiatives. With a strong background in market research and a focus on consumer motivations, she has worked in various roles within the agency and has extensive experience in the field.
Current Role at Rain the Growth Agency
Anelise Fredrickson serves as the Associate Director of Brand Strategy & Research at Rain the Growth Agency. She has held this position since 2021, contributing to the agency's focus on brand development and consumer insights. In her role, she leads consumer research initiatives aimed at enhancing consumer knowledge and informing brand strategies.
Previous Experience at Rain the Growth Agency
Anelise Fredrickson has a history with Rain the Growth Agency, where she worked in various capacities. She served as a Senior Market Research Analyst in Brand Strategy & Research from 2016 to 2018 and as a Market Research Analyst from 2015 to 2016. Her experience at the agency has equipped her with a strong foundation in executing quantitative and qualitative research methodologies.
Educational Background
Anelise Fredrickson holds a Bachelor of Science degree in Business Administration with a concentration in Marketing and a minor in Psychology from the University of Oregon, which she completed from 2007 to 2011. She furthered her education by obtaining a Master of Business Administration in Organizational Strategy from George Fox University between 2019 and 2021.
Experience at Fred Meyer
Anelise Fredrickson worked at Fred Meyer in various roles from 2010 to 2015. She began as a Customer Insights Intern and later held positions as Planner/Analyst and Intelligence Coordination Assistant in Customer Insights Marketing and Merchandising. Her work involved analyzing consumer data to support marketing strategies.
Leadership and Research Initiatives
In her current role, Anelise Fredrickson leads consumer research initiatives that focus on understanding consumer motivations and behavior. She has a keen interest in societal and cultural trends and their influence on consumer attitudes, which informs her approach to brand strategy and research.