Anelise Lambert
About Anelise Lambert
Anelise Lambert is the Director of Brand Strategy & Research at Rain the Growth Agency, where she has worked since 2022. She has extensive experience in consumer insights and brand strategy, having held various roles at Rain the Growth Agency and Fred Meyer, and holds an MBA from George Fox University.
Current Role at RAIN Agency
Anelise Lambert serves as the Director of Brand Strategy & Research at RAIN Agency, a position she has held since 2022. In this role, she leads consumer research initiatives that aim to enhance consumer knowledge and inform brand development. Her responsibilities include executing various quantitative and qualitative methodologies to gain insights into consumer motivations and behavior.
Previous Experience at RAIN Agency
Anelise Lambert has an extensive history with RAIN Agency, where she has held multiple positions. She worked as a Senior Market Research Analyst from 2016 to 2018, followed by her role as Brand Strategy & Research Manager from 2018 to 2021. She then advanced to Associate Director of Brand Strategy & Research for one year before her current directorial position. Her tenure at RAIN Agency has contributed significantly to her expertise in brand strategy and consumer insights.
Experience at Fred Meyer
Prior to her time at RAIN Agency, Anelise Lambert worked at Fred Meyer in various roles from 2010 to 2015. She began as a Customer Insights Intern and later served as Planner/Analyst and Intelligence Coordination Assistant in Customer Insights Marketing and Merchandising. Her experience at Fred Meyer provided her with a solid foundation in customer insights and market analysis.
Education and Expertise
Anelise Lambert holds a Master of Business Administration (MBA) with a focus on Organizational Strategy from George Fox University, which she completed from 2019 to 2021. She also earned a Bachelor of Science in Business Administration with a concentration in Marketing and a minor in Psychology from the University of Oregon, graduating in 2011. Her educational background supports her strong expertise in consumer behavior and market research methodologies.
Leadership and Research Initiatives
Anelise Lambert has demonstrated leadership in consumer research initiatives throughout her career. She has a passion for understanding societal and cultural trends and their impact on consumer attitudes and behavior. Her ability to lead research initiatives is complemented by her experience in executing diverse methodologies to gather insights that drive brand strategy.