Benazhir Maratuech
About Benazhir Maratuech
Benazhir Maratuech serves as the Associate Director of Paid Social Content at Rain the Growth Agency, where he applies his extensive experience in digital marketing and content strategy. His career includes roles at notable companies such as Subway and Royal Caribbean Cruises Ltd., and he holds degrees in Mass Communication and UX Design.
Current Role at RAIN Agency
Benazhir Maratuech serves as the Associate Director of Paid Social Content at RAIN the Growth Agency. In this role, she focuses on developing and executing paid social media strategies that align with client objectives. Her responsibilities include overseeing content creation and ensuring that campaigns are optimized for performance. She has been with the agency since 2022.
Previous Experience in Digital Marketing
Prior to her current position, Benazhir Maratuech held several roles in digital marketing. She worked at Subway as the Manager of Social & Activation for 10 months in 2021-2022. Before that, she was a Senior Content Strategist at Royal Caribbean Cruises Ltd. for two years from 2018 to 2020. Additionally, she served as a Senior Social Strategist at M8 for four years from 2014 to 2018.
Educational Background
Benazhir Maratuech has a diverse educational background. She studied at HEC Montréal, where she completed a MicroMasters in UX Design & Evaluation from 2022 to 2023. She also earned a Bachelor's degree in Mass Communication/Advertising from Florida International University between 2012 and 2014. Earlier, she obtained an Associate of Arts (A.A.) in Mass Communications/Journalism from Miami Dade College from 2008 to 2011.
Advocacy for Accessibility in Digital Content
Benazhir Maratuech advocates for accessibility in digital content and social media strategies. She emphasizes the importance of creating inclusive content that caters to diverse audiences. Her commitment to accessibility informs her approach to content development and user experience.
Expertise in UX Copywriting
Benazhir Maratuech possesses expertise in UX copywriting, which enhances user experience through strategic content. Her skills in this area enable her to create engaging and effective messaging that resonates with users, contributing to the overall success of digital marketing campaigns.