Bianca Reed
About Bianca Reed
Bianca Reed serves as the Vice President of Client Service, Inclusion Marketing, currently at Rain the Growth Agency. With extensive experience in client development and a strong background in multicultural marketing, she advocates for ambitious business goals and fosters authentic client relationships.
Current Role at SheScales
Bianca Reed serves as the Vice President of Client Development at SheScales, a position she has held since 2019. In this role, she focuses on developing client relationships and implementing strategies that drive business growth. Her work emphasizes a comprehensive approach to client service, ensuring that marketing strategies are effectively aligned with client needs.
Experience at RAIN Agency
Bianca Reed has held multiple positions at RAIN the Growth Agency. She began as a Leadership Development Program participant in 2017, followed by roles as Account Supervisor, Senior Director of Client Development, and Vice President of Client Development. Her tenure at RAIN included significant contributions to client development and service, culminating in her current role as Vice President of Client Service, Inclusion Marketing, which she has held since 2021.
Professional Background
Bianca Reed's professional background includes experience in key account management and sales with major companies. She worked at The Coca-Cola Company as a Key Account Development Manager and held various district sales manager roles. Additionally, she worked at Kellogg Company and The Hershey Company, where she gained extensive experience in retail sales and account management.
Educational Qualifications
Bianca Reed holds a Master of Business Administration (M.B.A.) from Western Governors University, where she studied Management and Strategy. She also earned a Graduate Certificate in Multicultural Marketing Communication from Florida State University. Furthermore, she obtained a Diversity and Inclusion Certificate from Cornell University and a Bachelor of Arts in African-American/Black Studies from San Diego State University.
Advocacy and Philosophy
Bianca Reed advocates for ambitious goal-setting in business growth and client relationships. Her philosophy centers on creating authentic and lasting relationships with clients, emphasizing trust and collaboration. She has developed a strategic approach to client service that integrates multicultural marketing and inclusion, leading to measurable growth for her clients.