Cynthia Herrerias
About Cynthia Herrerias
Cynthia Herrerias is an Account Executive at Rain the Growth Agency, specializing in integrating human truth with creative methodologies in advertising. With experience at various firms and a strong educational background in Advertising and Political Science, she has developed campaigns for notable clients and utilizes industry tools for market research.
Current Role at Rain the Growth Agency
Cynthia Herrerias serves as an Account Executive at Rain the Growth Agency, a position she has held since 2023. Based in the Portland, Oregon Metropolitan Area, she focuses on client management and campaign execution. Her role involves collaborating with various teams to ensure client objectives are met effectively.
Previous Experience in Advertising
Prior to her current role, Cynthia worked at several notable organizations. She was an Account Coordinator at Movers+Shakers from 2022 to 2023. Earlier, she held an Account Executive position at c0ffe3 for two months in 2022 and completed an internship in Account Management at Anomaly in Los Angeles for two months in the same year. Additionally, she was selected as a MAIP Fellow at 4A's, where she gained valuable experience in the advertising industry.
Educational Background
Cynthia studied at the University of Houston, where she earned a Bachelor of Arts in Advertising from the Jack J. Valenti School of Communication between 2020 and 2022. She also pursued a minor in Political Science and Government, focusing on Law, Values, and Policy during her studies from 2021 to 2022.
Consulting and Campaign Development
Cynthia has experience as a Marketing and PR Consultant, working independently from 2018 to 2020. In this role, she developed campaigns for clients including Shopify, 1-800-Contacts, Epson, and Cirkul. She utilizes industry tools such as WARC, MRI-Simmons, and Mintel to conduct market research and inform campaign strategies.
Skills and Expertise
Cynthia possesses expertise in managing cross-disciplinary teams to drive client success. She has a strong focus on integrating human truth with creative methodologies in advertising projects. Her strategic approach aims to create work that connects to culture and inspires audiences.