Daniel Gallagher
About Daniel Gallagher
Daniel Gallagher serves as the Executive Vice President of Brand Strategy & Research at Rain the Growth Agency, where he has worked since 2021. With over 25 years of experience in brand strategy development and consumer insights, he has held senior positions at various notable agencies and developed patented software for measuring brand impact.
Current Role at RAIN Agency
Daniel Gallagher currently serves as Executive Vice President of Brand Strategy & Research at RAIN Agency. He has held this position since 2021, contributing to the agency's strategic direction and brand development initiatives. His role focuses on enhancing brand strategies and conducting in-depth research to inform marketing decisions. Gallagher's leadership is instrumental in guiding the agency's approach to brand impact measurement.
Previous Experience at RAIN Agency
Prior to his current role, Gallagher worked at RAIN Agency as Senior Vice President of Brand Strategy & Research from 2013 to 2021. During his eight years in this position, he played a key role in shaping the agency's brand strategies and enhancing client relationships. His tenure at RAIN Agency established a foundation for his current responsibilities and expertise in brand strategy.
Professional Background in Brand Strategy
Gallagher has over 25 years of experience in brand strategy development and consumer insight mining. His career includes significant roles at major agencies, including Saatchi & Saatchi, Waggener Edstrom Worldwide, and Ogilvy & Mather. This diverse background encompasses various aspects of brand planning, including advertising, public relations, direct response, and digital marketing.
Education and Language Proficiency
Daniel Gallagher studied at New York University, where he earned a Bachelor of Arts degree in German and Economics from 1981 to 1984. Additionally, he attended the Defense Language Institute, achieving an Associate of Arts degree in German from 1977 to 1979. His educational background supports his expertise in brand strategy and consumer insights.
Patented Software Development
Gallagher developed the Narrative Network software, which is recognized by patent #8,271,266. This software measures brand impact across traditional and social media channels, showcasing his innovative approach to brand strategy and research. The development of this tool reflects his commitment to advancing methodologies in brand impact assessment.