Jennifer Balensiefer
About Jennifer Balensiefer
Jennifer Balensiefer is an Associate Media Director with extensive experience in media buying and campaign management. She has worked at Rain the Growth Agency and R2C Group, and holds a Bachelor of Arts in Communication - Advertising from Washington State University.
Current Role at RAIN Agency
Jennifer Balensiefer currently serves as the Associate Media Director at RAIN the Growth Agency. She has held this position since 2022, contributing to the agency's media strategy and execution in the Portland, Oregon Metropolitan Area. In her current role, she manages a team of 2-3 employees, overseeing various media initiatives and ensuring effective campaign delivery.
Previous Experience at RAIN Agency
Prior to her current position, Jennifer worked at RAIN the Growth Agency as a Senior Media Buyer from 2020 to 2022 and as a Media Buyer from 2017 to 2020. During her tenure, she developed media campaigns with budgets ranging from $10K to $25M and negotiated multi-million dollar deals with media companies, showcasing her expertise in media planning and buying.
Experience at R2C Group
Before joining RAIN Agency, Jennifer worked at R2C Group as a Media Coordinator from 2014 to 2017. In this role, she gained valuable experience in media coordination and contributed to the agency's media operations in the Portland, Oregon area.
Education and Expertise
Jennifer Balensiefer studied at Washington State University, where she earned a Bachelor of Arts (B.A.) in Communication - Advertising from 2010 to 2013. Her academic background laid the foundation for her career in media, where she has become a subject matter expert in linear TV and audio.
Early Career Roles
Jennifer's early career includes roles at The Daily Evergreen, where she served as Advertising Manager for 11 months in 2013 and as an Advertising Sales Representative from 2011 to 2012. She also worked at Nordstrom in web fulfillment from 2011 to 2012. These positions provided her with initial insights into advertising and media sales.