Mark Budnick
About Mark Budnick
Mark Budnick serves as the Associate Director of Analytics at Rain the Growth Agency, where he has worked since 2011 in various roles. He specializes in delivering insights to enhance marketing performance and revenue through advanced analytics tools.
Current Role at RAIN Agency
Mark Budnick serves as the Associate Director of Analytics at RAIN the Growth Agency. He has held this position since 2022, contributing to the agency's analytics strategy and operations. In this role, he delivers key insights and recommendations aimed at enhancing marketing performance and revenue. His expertise in advanced analytics tools supports the agency's objectives in optimizing client campaigns.
Career Progression at RAIN Agency
Mark Budnick has a long-standing career at RAIN the Growth Agency, having joined in 2011. He initially worked as a Data Operations Specialist and progressed through various roles, including Media Analytics Coordinator, Senior Data Operations Specialist, Analyst, and Senior Analyst. His extensive experience spans over a decade, during which he has developed a deep understanding of analytics and media optimization.
Educational Background
Mark Budnick studied at Oregon State University, where he earned a Bachelor of Arts in Business Administration. His studies spanned from 2003 to 2007, providing him with a foundational understanding of business principles that he applies in his analytics work.
Expertise in Analytics and Media Optimization
Mark Budnick possesses expertise in both digital and offline media optimization. He utilizes a variety of attribution tools, including last touch platform data and Marketing Mix Modeling (MMM) results, to enhance media buying strategies. His analytical skills are focused on maximizing the impact of marketing efforts on client key performance indicators (KPIs).
Previous Experience
Before his tenure at RAIN the Growth Agency, Mark Budnick worked at Brooks Automation as an Internal Auditor for six months in 2010. He also had a brief stint as a Temporary Worker at Boly:Welch in 2011. These roles contributed to his diverse skill set and understanding of operational processes.