Mark Simon
About Mark Simon
Mark Simon serves as the Vice President of New Business Development at Rain the Growth Agency, where he has worked since 2008. He has extensive experience in marketing and product acquisition, having held leadership roles at notable companies such as CBS Corporation and Guthy|Renker.
Current Role at Rain the Growth Agency
Mark Simon serves as the Vice President of New Business Development at Rain the Growth Agency. He has held this position since 2008, contributing to the agency's growth and client acquisition strategies for 16 years. His role focuses on developing integrated marketing campaigns that utilize direct-to-consumer strategies across various platforms, including DRTV, OTT, digital, podcast, and paid search. He operates within the Greater Chicago Area.
Previous Experience in Marketing and Production
Before joining Rain the Growth Agency, Mark Simon held several significant positions in marketing and production. He was Vice President of Marketing at Respond2 from 2000 to 2008, where he spent 8 years. Prior to that, he worked at Guthy|Renker as VP of Production and Director of Product Acquisition for 3 years, from 1997 to 2000. His career began at CBS Corporation, where he served as Manager of Product Acquisition and Creative Services from 1994 to 1997.
Educational Background
Mark Simon has a diverse educational background. He earned a Bachelor of Arts degree with a major in Film and Broadcast Journalism/Communications from the University of Southern California, studying there from 1989 to 1992. He also attended UCLA, where he completed an Extension in Advertising from 1988 to 1989. Additionally, he studied at Pepperdine Graziadio Business School from 1997 to 2000. In 2018, he completed a Certificate Program in Critical Incident Response/Special Police Operations at Glen Ellyn Citizen's Police Academy.
Notable Clients and Campaigns
Throughout his career, Mark Simon has worked with a diverse range of clients, including Cancer Treatment Centers, Invisalign, and Peloton Cycle. He has developed integrated marketing campaigns that cater to both B2B and B2C markets, ensuring high return on investment for clients. His expertise in direct-to-consumer strategies has allowed him to create effective marketing solutions tailored to various industries.
Early Career in Media
Mark Simon began his career in media as a Television Reporter and 6pm Producer at KFDA - NewsChannel 10, where he worked for 10 months in 1993-1994. This early experience in journalism laid the foundation for his later roles in marketing and production, providing him with a strong understanding of media dynamics and audience engagement.