Mark Sundermeier
About Mark Sundermeier
Mark Sundermeier serves as the Analytics Manager for Data Visualization at Rain the Growth Agency, where he specializes in media campaign analysis and dashboard creation. He has extensive experience in analytics, having previously held senior roles at R&R Partners and MORPACE International.
Current Role at RAIN Agency
Mark Sundermeier serves as the Analytics Manager for Data Visualization at RAIN the Growth Agency. He has held this position since 2021, where he focuses on enhancing data visualization strategies and automating client reporting. His role involves collaborating with clients and internal teams to improve media campaign strategies through effective data analysis.
Previous Experience at RAIN Agency
Before his current role, Mark worked at RAIN the Growth Agency as a Senior Analyst in Digital Marketing Analytics from 2020 to 2021. In this capacity, he specialized in strategizing measurement plans for media campaign analysis, contributing to the agency's analytics capabilities.
Professional Background in Analytics
Mark has extensive experience in analytics, having worked at R&R Partners as a Senior Marketing Analyst from 2015 to 2020. He also held various roles at R&R Partners, including Marketing-ROI Analyst and Web-ROI Analyst. His earlier positions include Research Analyst roles at MORPACE International and The Taubman Company, where he focused on data-driven insights.
Educational Background
Mark Sundermeier studied at The Ohio State University, where he earned a Master's degree in Geography. He also holds a Bachelor's degree in Geography with a focus on City and Regional Planning from the same institution. His academic background supports his expertise in analytics and data visualization.
Expertise in Data Analytics and Visualization
Mark specializes in web analytics and ROI analysis, providing optimization recommendations for websites. He is proficient in using the Business Intelligence Tool Datorama, which aids in automating client reporting. His work has included providing measurement insights to notable clients such as the Las Vegas Visitors and Convention Authority and Boeing.