Nora Cortez
About Nora Cortez
Nora Cortez serves as the Director of Integrated Strategy & Planning at Rain the Growth Agency, where she has worked since 2021. With a background in media planning and strategy, she has held various roles within the agency and has experience in managing substantial media budgets and developing data-driven marketing strategies.
Work at RAIN Agency
Nora Cortez has held multiple positions at Rain the Growth Agency, demonstrating a progressive career path within the organization. She currently serves as the Director of Integrated Strategy & Planning since 2021. Prior to this role, she worked as the Associate Director of Media Planning from 2019 to 2021 and as Supervisor of Media Planning from 2018 to 2019. Her earlier experience at the agency includes roles as Assistant Media Planner from 2014 to 2016 and Media Planner from 2016 to 2018. Throughout her tenure, she has contributed to data-driven strategies and managed substantial media budgets.
Education and Expertise
Nora Cortez holds a Master of Science (MS) in Management Communications from the University of Portland, which she completed in 2013. She also earned a Bachelor of Arts (B.A.) in Economics and Management from Wells College in 2012. In 2022, she furthered her education by obtaining a Certificate in Digital Marketing from Columbia Business School. This educational background supports her expertise in integrated strategy, media planning, and digital marketing.
Background
Nora Cortez began her professional journey with a marketing internship at Wells College from 2010 to 2011. She later served as a Speech Assistant at the University of Portland in 2012. Before joining Rain the Growth Agency, she worked at Best Buy as a Mobile Sales Lead from 2012 to 2013. Her roles have consistently involved collaboration, mentorship, and strategic planning, reflecting her commitment to professional development and leadership.
Achievements
Throughout her career, Nora Cortez has managed media budgets ranging from $50 million to $175 million annually, showcasing her financial planning capabilities. She has developed full-funnel campaign recommendations across various platforms, including TV, CTV, Social, Search, Display, and Audio. Additionally, she has provided performance feedback to creative teams, indicating her collaborative approach to strategy and execution. Her insights into consumer trends and media opportunities highlight her forward-thinking perspective in the marketing landscape.