Susan Collins
About Susan Collins
Susan Collins serves as the Chief Client Officer at Rain the Growth Agency, where she has worked since 2016. With extensive experience in client services and brand building, she has contributed to the success of numerous clients, including Consumer Cellular and 23andme.
Current Role at RAIN Agency
Susan Collins serves as the Chief Client Officer at RAIN the Growth Agency, a position she has held since 2016. In this role, she focuses on driving client growth and success through strategic planning and execution. Her leadership has been pivotal in establishing the agency's reputation as a leader in transactional brand building. Collins has been with RAIN for several years, having previously held roles including Vice President and Director of Client Services.
Previous Experience at RAIN Agency
Before becoming Chief Client Officer, Susan Collins held multiple positions at RAIN the Growth Agency. She served as Vice President from 2009 to 2013 and as Director of Client Services from 2006 to 2009. During her tenure, she contributed significantly to the agency's growth and client satisfaction, helping to shape its service offerings and client engagement strategies.
Career Background in Client Services
Susan Collins has extensive experience in client services, having worked in various roles across different organizations. She was the Director of Client Services at Babcock & Jenkins from 1998 to 2005 and the Director of Client Services at Chockstone for one year in 2005-2006. Her early career included a position as Team Lead at The Standard in 1997-1998 and a decade-long role as Marketing Manager at Southam Publications Inc. in Toronto.
Education and Early Career
Susan Collins studied at York University in Ontario, Canada. She began her career in direct marketing at Babcock & Jenkins, where she managed high-profile clients such as Microsoft, Intel, Subway, and Oracle. This foundational experience in managing major brands set the stage for her future roles in client services and brand development.
Achievements in Brand Development
Throughout her career, Susan Collins has played a key role in building brands for various clients, including Consumer Cellular, Adoreme, 23andme, Culligan, NordicTrack, and The Nautilus Group. Her strategic insights and leadership have been instrumental in formulating the agency's unique position in the market, particularly in transactional brand building.