Anelise Fredrickson
About Anelise Fredrickson
Anelise Fredrickson serves as the Associate Director of Brand Strategy & Research at Rain the Growth Agency, where she leads consumer research initiatives. With a strong background in both quantitative and qualitative methodologies, she focuses on understanding consumer motivations and behavior.
Current Role at Rain the Growth Agency
Anelise Fredrickson serves as the Associate Director of Brand Strategy & Research at Rain the Growth Agency. She has held this position since 2021 and has been instrumental in leading consumer research initiatives that drive consumer knowledge and brand development. Her role involves overseeing various brand strategy projects and ensuring that research methodologies align with the agency's objectives.
Previous Experience at Rain the Growth Agency
Anelise Fredrickson previously worked at Rain the Growth Agency in multiple roles. She began her tenure as a Market Research Analyst in 2015, transitioning to Senior Market Research Analyst from 2016 to 2018. During her time in these positions, she focused on brand strategy and research, utilizing quantitative and qualitative methodologies to understand consumer motivations and behavior.
Experience at Fred Meyer
Anelise Fredrickson held various positions at Fred Meyer, contributing to customer insights marketing and merchandising. She worked as a Customer Insights Intern in 2010, followed by roles as Intelligence Coordination Assistant from 2012 to 2015, and Planner/Analyst from 2011 to 2012. Her work involved analyzing consumer data to inform marketing strategies.
Educational Background
Anelise Fredrickson earned a Bachelor of Science in Business Administration with a concentration in Marketing and a minor in Psychology from the University of Oregon, studying from 2007 to 2011. She also attended CIMBA for an undergraduate program in Business Administration in Fall 2009. Later, she obtained a Master of Business Administration with a focus on Organizational Strategy from George Fox University, completing her studies from 2019 to 2021.
Professional Skills and Interests
Anelise Fredrickson possesses a strong background in executing various quantitative and qualitative research methodologies. She has a keen interest in societal and cultural trends and their influence on consumer attitudes and behavior. This expertise supports her work in brand strategy and consumer insights.