Anelise Lambert
About Anelise Lambert
Anelise Lambert is the Director of Brand Strategy & Research at Rain the Growth Agency, where she leads consumer research initiatives to enhance brand development. She has extensive experience in consumer insights and holds a BS in Business Administration with a concentration in Marketing and an MBA in Organizational Strategy.
Current Role at Rain the Growth Agency
Anelise Lambert currently serves as the Director of Brand Strategy & Research at Rain the Growth Agency, a position she has held since 2022. In this role, she leads consumer research initiatives aimed at enhancing consumer knowledge and driving brand development. Her responsibilities include overseeing various research methodologies to gain insights into consumer motivations and behaviors.
Previous Experience at Rain the Growth Agency
Prior to her current position, Anelise Lambert worked at Rain the Growth Agency in several roles. She served as a Senior Market Research Analyst from 2016 to 2018, followed by her role as Associate Director of Brand Strategy & Research from 2021 to 2022. Additionally, she worked as a Brand Strategy & Research Manager from 2018 to 2021. Her tenure at the agency spans multiple years, contributing to her expertise in brand strategy and consumer insights.
Experience at Fred Meyer
Anelise Lambert has extensive experience at Fred Meyer, where she held multiple positions in Customer Insights Marketing and Merchandising. She began as a Customer Insights Intern in 2010, then worked as a Planner/Analyst from 2011 to 2012, and later served as an Intelligence Coordination Assistant from 2012 to 2015. These roles provided her with a solid foundation in consumer insights and market analysis.
Education and Academic Background
Anelise Lambert holds a Bachelor of Science degree in Business Administration with a concentration in Marketing and a minor in Psychology from the University of Oregon, where she studied from 2007 to 2011. She furthered her education by earning a Master of Business Administration (MBA) in Organizational Strategy from George Fox University from 2019 to 2021. Additionally, she participated in the Undergraduate Program at CIMBA in Fall 2009, focusing on Business Administration.
Research Methodologies and Consumer Insights
Anelise Lambert possesses a strong background in executing both quantitative and qualitative research methodologies. She is skilled in understanding consumer motivations and behaviors, which informs her strategic approach to brand development. Her passion for societal and cultural trends enhances her ability to analyze how these factors shape consumer attitudes.