Bianca Reed
About Bianca Reed
Bianca Reed serves as the VP of Client Service for Inclusion Marketing at Rain the Growth Agency, where she has worked since 2021. With extensive experience in client development and a strong focus on multicultural marketing, she emphasizes building authentic relationships and strategic growth for her clients.
Work at Rain the Growth Agency
Bianca Reed currently serves as the Vice President of Client Service, Inclusion Marketing at Rain the Growth Agency. She has held this position since 2021. Prior to this role, she worked in various capacities at the agency, including Vice President of Client Development from 2020 to 2021, Senior Director of Client Development from 2019 to 2020, and Client Development Director from 2018 to 2019. Throughout her tenure, she has developed a strategic approach to client service that emphasizes multicultural marketing and inclusion, contributing to measurable growth for clients.
Education and Expertise
Bianca Reed holds a Master of Business Administration (M.B.A.) with a focus on Management and Strategy from Western Governors University, which she completed from 2014 to 2015. She also earned a Graduate Certificate in Multicultural Marketing Communication from Florida State University in 2022. Additionally, she studied African-American/Black Studies at San Diego State University, obtaining a Bachelor of Arts (B.A.) in 2006. In 2021, she completed a Diversity and Inclusion Certificate at Cornell University, further enhancing her expertise in multicultural marketing and inclusion.
Background
Bianca Reed has extensive experience in client development and marketing. Before her roles at Rain the Growth Agency, she worked at Kellogg Company as a District Sales Manager from 2011 to 2013 and at The Hershey Company as a Retail Sales Representative from 2007 to 2011. She also held various positions at The Coca-Cola Company, including District Sales Manager and Key Account Development Manager, from 2013 to 2017. Her background reflects a strong foundation in sales and client relationship management across multiple industries.
Achievements
Bianca Reed has developed a philosophy centered on creating authentic and lasting relationships with clients, focusing on trust and collaboration. She advocates for setting ambitious goals that challenge conventional limits in business growth and client relationships. Her strategic approach to client service integrates multicultural marketing and inclusion, resulting in measurable growth for clients. Additionally, she has engaged with clients across all departments to ensure a holistic approach to client service and marketing strategies.