Frank Campfield
About Frank Campfield
Frank Campfield is a Senior Analyst specializing in Digital Marketing Analytics at Rain the Growth Agency, where he focuses on optimizing campaign performance and resolving discrepancies. He has a background in mathematics from the University of Illinois Urbana-Champaign and has held various roles in digital advertising since 2015.
Work at Rain the Growth Agency
Currently, Frank Campfield serves as a Senior Analyst in Digital Marketing Analytics at Rain the Growth Agency. In this role, he communicates with Demand-Side Platforms (DSP) and external vendors to resolve campaign discrepancies and optimize performance. His responsibilities include managing digital campaign launches, which encompass ad trafficking and tag management within DoubleClick Campaign Manager (DCM). Frank collaborates with cross-functional teams to ensure the smooth implementation of campaigns, contributing to the agency's overall marketing efforts.
Previous Experience in Digital Marketing
Before joining Rain the Growth Agency, Frank Campfield worked at OH Partners as a Media Analyst and Data Solutions Strategist from 2019 to 2022. In this position, he focused on data-driven strategies to enhance media performance. Prior to that, he was employed at NSA Media as a Senior Associate in Digital Ad Operations from 2015 to 2018, where he gained significant experience in digital advertising processes.
Education and Expertise
Frank Campfield earned a Bachelor's Degree in Mathematics from the University of Illinois Urbana-Champaign, where he studied from 2010 to 2014. His academic background in mathematics provides a strong foundation for his analytical work in digital marketing. He has developed expertise in digital marketing analytics, campaign management, and reporting processes, including the creation of VBA Macros to enhance the efficiency of external reporting analysis.
Technical Skills and Contributions
In his professional roles, Frank Campfield has developed technical skills that include the creation of VBA Macros aimed at improving the efficiency of external reporting analysis. His ability to manage digital campaign launches and oversee ad trafficking and tag management within DCM showcases his proficiency in digital marketing tools and platforms. Frank's collaborative work with cross-functional teams highlights his capacity to integrate various aspects of digital marketing for effective campaign execution.