Mark Budnick
About Mark Budnick
Mark Budnick serves as the Associate Director of Analytics at Rain the Growth Agency, where he has worked since 2011. He specializes in media optimization and utilizes various attribution tools to enhance marketing performance.
Current Role at Rain the Growth Agency
Mark Budnick serves as the Associate Director of Analytics at Rain the Growth Agency. He has held this position since 2022, contributing to the agency's analytical capabilities for two years. In this role, he focuses on delivering insights and recommendations that enhance marketing performance and revenue through advanced analytics tools.
Previous Positions at Rain the Growth Agency
Mark Budnick has a comprehensive history with Rain the Growth Agency, having worked there since 2011. His roles have included Media Analytics Coordinator from 2011 to 2014, Data Operations Specialist from 2014 to 2016, Senior Data Operations Specialist in 2017, Analyst from 2018 to 2019, and Senior Analyst from 2019 to 2022. His diverse experience spans various aspects of analytics and data operations.
Education and Expertise
Mark Budnick studied Business Administration at Oregon State University, where he earned a Bachelor of Arts degree from 2003 to 2007. His expertise includes digital and offline media optimization, utilizing various attribution tools such as last touch platform data and Marketing Mix Modeling (MMM) to enhance client key performance indicators (KPIs).
Background in Analytics
Mark Budnick began his career in analytics with Rain the Growth Agency's Data Operations Team before transitioning to the Marketing Analytics team. His extensive experience in analytics roles has equipped him with the skills necessary to deliver key insights that drive marketing effectiveness and support revenue growth.