Melissa G.
About Melissa G.
Melissa G. is an Account Director with over 15 years of experience in marketing, focusing on data-driven strategies and audience targeting. She has worked with various clients and advocates for Diversity, Equity, and Inclusion in her professional and personal life.
Work at Rain the Growth Agency
Melissa G. has been serving as an Account Director at Rain the Growth Agency since 2019. In this role, she applies her extensive marketing experience to develop and implement data-driven strategies for a diverse range of clients. Her focus includes linking strategy, creative, and production with audience targeting and dynamic media buying. Melissa's work contributes to driving transformational growth for clients in the San Francisco Bay Area.
Previous Experience at Grey Group
Prior to her current position, Melissa G. worked at Grey Group for eight years, from 2011 to 2019, in the Greater New York City Area. During her tenure, she held roles as both Account Supervisor and Account Director. Her responsibilities included managing client relationships and overseeing marketing campaigns that utilized data-driven strategies to achieve client goals.
Career at Euro RSCG
Melissa G. began her career at Euro RSCG, where she held multiple positions from 2007 to 2011. She started as an Assistant Account Executive and progressed to Account Executive, Senior Account Executive, and ultimately, Account Management Intern. Her experience at Euro RSCG provided her with foundational skills in account management and marketing strategies.
Education and Expertise
Melissa G. holds a Bachelor of Business Administration (BBA) in Marketing from Hofstra University and an MBA in Marketing from Hofstra University - Graduate Business School. She also completed her high school education at St. Francis Preparatory. Her academic background supports her expertise in data-driven marketing strategies and transactional brand building.
Advocacy for Diversity, Equity, and Inclusion
Melissa G. is an advocate for Diversity, Equity, and Inclusion (DEI) in both her professional and personal life. She actively promotes these values within her work environment and seeks to incorporate them into her marketing strategies, ensuring that diverse perspectives are represented and considered in all aspects of her projects.