Michelle Lewin
About Michelle Lewin
Michelle Cardinal Co-Founder and Chairwoman
Michelle Cardinal is the Co-Founder and Chairwoman of Rain the Growth Agency, a data-driven performance marketing agency. Cardinal founded the agency in 1998 alongside Tim O'Leary. Her leadership has guided the company through several pivotal transformations, including a major merger and multiple acquisitions. She continues to oversee strategic initiatives and company growth from her residence in Carson, Washington.
Founding of Rain the Growth Agency
Michelle Cardinal co-founded Rain the Growth Agency in 1998 with Tim O'Leary. The agency focuses on a data-driven performance media model. Over the years, Rain the Growth Agency has evolved its offerings and capabilities, becoming a significant player in the performance marketing landscape.
R2C Group Merger and Strategic Rebranding
In 2007, Michelle Cardinal merged her company with Tim O'Leary's to form R2C Group. This merger was designed to focus on a new data-driven performance media model. The agency was rebranded as Rain the Growth Agency in 2020 to reflect its growth and evolution in the digital domain.
Acquisitions and Expansion
Michelle Cardinal has overseen the acquisition of three media companies, supported by private equity. These acquisitions have enhanced Rain the Growth Agency's capabilities in performance media, advanced analytics, brand planning, and research. This strategic expansion aligns with Cardinal's vision of creating a robust, data-driven performance media agency.
SheScales and HypeHer Initiatives
Michelle Cardinal launched SheScales in 2019, a non-profit marketing advisory program aimed at helping female founders scale their businesses and promoting gender equity. In 2023, she launched HypeHer, a dedicated marketing practice designed to connect brands with women's sports programming and sponsorships. These initiatives reflect Cardinal's commitment to fostering gender equity in the marketing and media industries.