Nora Cortez
About Nora Cortez
Nora Cortez is the Director of Integrated Strategy & Planning at Rain the Growth Agency, where she has worked since 2021. She has extensive experience in media planning and strategy, having held various roles at the agency since 2014, and she holds a Master of Science in Management Communications from the University of Portland.
Current Role at Rain the Growth Agency
Nora Cortez serves as the Director of Integrated Strategy & Planning at Rain the Growth Agency, a position she has held since 2021. In this role, she develops data-driven strategies and full-funnel campaign recommendations across various platforms, including TV, CTV, Social, Search, Display, and Audio. Her responsibilities include managing media budgets ranging from $50 million to $175 million annually, demonstrating her expertise in large-scale financial planning.
Career Progression at Rain the Growth Agency
Nora Cortez has a significant history with Rain the Growth Agency, where she has held multiple positions since 2014. She began as an Assistant Media Planner from 2014 to 2016, then advanced to Media Planner from 2016 to 2018. Following this, she served as Supervisor, Media Planning from 2018 to 2019, and later as Associate Director, Media Planning from 2019 to 2021. This progression reflects her growing responsibilities and expertise in media planning.
Educational Background
Nora Cortez holds a Master of Science (MS) in Management Communications from the University of Portland, which she completed from 2012 to 2013. She also earned a Bachelor of Arts (B.A.) in Economics and Management from Wells College, attending from 2008 to 2012. Additionally, she obtained a Certificate in Digital Marketing from Columbia Business School in 2022, further enhancing her expertise in the field.
Previous Experience and Internships
Before her current role, Nora Cortez gained valuable experience through various positions. She worked as a Marketing Intern at Wells College from 2010 to 2011 and served as an Admissions Tour Guide at the same institution from 2009 to 2012. Additionally, she was a Speech Assistant at the University of Portland during her studies from 2012 to 2013. These roles contributed to her foundational skills in marketing and communication.
Mentorship and Team Leadership
Nora Cortez has demonstrated a commitment to professional development and leadership by mentoring junior-level employees. She has provided performance feedback to creative teams, which informs creative decisions and asset development. Her collaborative approach highlights her ability to guide and support team members in achieving strategic goals.